Our Agency | Better Good Agency

Our Story

From Humble Beginnings to Bold Aspirations

We started Better Good with a simple yet audacious idea: to be the guiding force for brands that dare to think differently. Over the years, we've grown, learned, and evolved, but our core mission has never wavered.

We're here to partner with you, to turn your challenges into stepping stones and your dreams into realities. We're not just an agency; we're your co-pilots on this exhilarating journey toward making a meaningful difference.

What
We Believe

Radical Candor

We believe in speaking the truth, even when it's uncomfortable—because honest dialogue is the cornerstone of any successful partnership.

Courageous Objectivity

We're not afraid to call it like we see it, offering unbiased insights that help you make informed decisions.

Daring Innovation

In a world of 'been there, done that,' we champion the new, the bold, and the unconventional, pushing boundaries to set you apart.

Supportive Connection

We're more than just your agency; we're your allies, committed to nurturing a relationship that empowers both your brand and ours.

Leadership Team

The People Who Make Better Good, Well… Good.

Jamie Norrish

Founder, CEO & Strategist

Jared Kyllo

Founder, Technology Director

Cam Schreiner

Creative Director

Matthias Macleod

Media Director

Emilia Muscardin

Marketing Director

Our Approach

We're not your run-of-the-mill agency. Our approach is a unique blend of creative ingenuity, strategic thinking, and a sprinkle of audacity—all designed to elevate brands that aim for more than just the bottom line.

Reach Out

Diagnose

First, we play detective. We dig deep into your brand's current state, challenges, and opportunities to understand what really makes it tick.

Define

Next, we're your architects. We outline clear objectives, strategies, and creative concepts that serve as the blueprint for your brand's future.

Activate

Time to hit the launch button. We bring the plan and creative concepts to life, ensuring every element aligns with your newly defined objectives.

Assess

Here, we put on our analyst hats. We evaluate the effectiveness of our efforts, measuring key performance indicators to gauge success.

Improve

Finally, we're your personal trainers. We take what we've learned from the assessment stage and fine-tune the strategy, setting you up for ongoing success.

Research