VISUAL IDENTITY & WEBSITES
We help coaches and
practitioners show up
professionally
We help coaches and practitioners show up professionally
Thoughtful design and website support for a clear, credible online presence.
THE PROBLEM
It's not your capability.
It’s how you show up.
It's not your capability.
It’s how you show up.
01
01
Unclear Offers
Unclear Offers
You know what you do, but your website doesn’t explain it clearly or confidently to the right people.
You know what you do, but your website doesn’t explain it clearly or confidently to the right people.
You know what you do, but your website doesn’t explain it clearly or confidently to the right people.
02
Misaligned Presence
Misaligned Presence
Your current site doesn’t reflect your experience, values, or professionalism.
Your current site doesn’t reflect your experience, values, or professionalism.
02
Your current site doesn’t reflect your experience, values, or professionalism.
03
Unclear Priorities
Unclear Priorities
You’re unsure what’s actually needed to look credible online — and what can be safely ignored.
You’re unsure what’s actually needed to look credible online — and what can be safely ignored.
03
You’re unsure what’s actually needed to look credible online — and what can be safely ignored.
THE SOLUTION
Clear, professional websites,
built with the right level of support.
Clear, professional websites,
built with the right level of support.
Easy to understand
We design and structure your site so the right people quickly understand your offer and how to engage.
We design and structure your site so the right people quickly understand your offer and how to engage.
We design and structure your site so the right people quickly understand your offer and how to engage.
Only what helps you convert
Your website includes only what’s necessary to communicate your offer clearly and move visitors toward action — nothing extra.
Your website includes only what’s necessary to communicate your offer clearly and move visitors toward action — nothing extra.
Only what helps you convert
Your website includes only what’s necessary to communicate your offer clearly and move visitors toward action — nothing extra.
Fast, because it’s familiar
We know this space well, which allows us to work efficiently and avoid unnecessary complexity.
We know this space well, which allows us to work efficiently and avoid unnecessary complexity.
Fast, because it’s familiar
We know this space well, which allows us to work efficiently and avoid unnecessary complexity.
“
Working with Better Good felt personal. The process was smooth, the design was stunning, and everything had meaning.
Rosalien Stagg
Founder at Journey Into Wellness
WEBSITE PACKAGES
Clear options, based on
where you are right now.
Clear options, based on
where you are right now.
Choose the level of support that matches your stage — not more, not less.
Choose the level of support that matches your stage — not more, not less.
Essential
Essential
A simple, professional website to help you show up credibly and get started.
+
Colour palette
+
Font
+
Style direction
+
1 page website
+
Ready in 1 week
+
Async communication
$
USD
Foundation
(POPULAR)
A structured website that reflects your work and gives you room to grow.
+
Colour palette
+
Font
+
Style direction
+
Up to 3 page website
+
Ready in 2 weeks
+
Async communication
$
USD
Foundation
(POPULAR)
A structured website that reflects your work and gives you room to grow.
+
Colour palette
+
Font
+
Style direction
+
Up to 3 page website
+
Ready in 2 weeks
+
Async communication
$
USD
Aligned
Deeper collaboration to align your message, identity, and website.
+
60min clarity workshop
+
Messaging & positioning
+
Visual identity
+
Up to 5 page website + blog
+
Ready in 4 weeks
+
Real-time communication
$
USD
Aligned
Deeper collaboration to align your message, identity, and website.
+
60min clarity workshop
+
Messaging & positioning
+
Visual identity
+
Up to 5 page website + blog
+
Ready in 4 weeks
+
Real-time communication
$
USD
Not sure which package is the right fit?
Not sure which package is the right fit?
We’ll help you choose the simplest option that makes sense for where you are right now.
We’ll help you choose the simplest option that makes sense for where you are right now.
FAQ
Got specific questions?
Is this just design, or do you help with content too?
We design and structure your website so your offer is easy to understand and easy to act on. We’ll provide guidance on what content is needed and how it should be organized — but the core content itself needs to come from you. This keeps the process focused and ensures the site reflects your actual work.
Do I need everything figured out before we start?
You should have a clear understanding of what you do, who it’s for, and how you want to offer it. We’re here to help translate that into a strong website — not to define your business for you. If things are still very uncertain, a short call can help determine whether now is the right time.
How long does the process take?
Most projects are completed within 1–4 weeks, depending on the package. Because we focus on what matters, timelines stay predictable and efficient.
What if I already have a website?
We can either refresh and improve what you have, or rebuild where it makes more sense. We’ll recommend the simplest path forward.
Will my website be easy to update later?
Yes. We build sites that are straightforward to maintain and adapt, without unnecessary complexity or lock-in.
Is this only for coaches?
No. We primarily work with independent practitioners and small service-based businesses — including coaching, wellness, and adjacent fields.
Do you offer ongoing support?
Yes. Ongoing support is available after launch for updates, maintenance, and periodic adjustments, if needed.
Is this just design, or do you help with content too?
We design and structure your website so your offer is easy to understand and easy to act on. We’ll provide guidance on what content is needed and how it should be organized — but the core content itself needs to come from you. This keeps the process focused and ensures the site reflects your actual work.
Do I need everything figured out before we start?
You should have a clear understanding of what you do, who it’s for, and how you want to offer it. We’re here to help translate that into a strong website — not to define your business for you. If things are still very uncertain, a short call can help determine whether now is the right time.
How long does the process take?
Most projects are completed within 1–4 weeks, depending on the package. Because we focus on what matters, timelines stay predictable and efficient.
What if I already have a website?
We can either refresh and improve what you have, or rebuild where it makes more sense. We’ll recommend the simplest path forward.
Will my website be easy to update later?
Yes. We build sites that are straightforward to maintain and adapt, without unnecessary complexity or lock-in.
Is this only for coaches?
No. We primarily work with independent practitioners and small service-based businesses — including coaching, wellness, and adjacent fields.
Do you offer ongoing support?
Yes. Ongoing support is available after launch for updates, maintenance, and periodic adjustments, if needed.
Is this just design, or do you help with content too?
We design and structure your website so your offer is easy to understand and easy to act on. We’ll provide guidance on what content is needed and how it should be organized — but the core content itself needs to come from you. This keeps the process focused and ensures the site reflects your actual work.
Do I need everything figured out before we start?
You should have a clear understanding of what you do, who it’s for, and how you want to offer it. We’re here to help translate that into a strong website — not to define your business for you. If things are still very uncertain, a short call can help determine whether now is the right time.
How long does the process take?
Most projects are completed within 1–4 weeks, depending on the package. Because we focus on what matters, timelines stay predictable and efficient.
What if I already have a website?
We can either refresh and improve what you have, or rebuild where it makes more sense. We’ll recommend the simplest path forward.
Will my website be easy to update later?
Yes. We build sites that are straightforward to maintain and adapt, without unnecessary complexity or lock-in.
Is this only for coaches?
No. We primarily work with independent practitioners and small service-based businesses — including coaching, wellness, and adjacent fields.
Do you offer ongoing support?
Yes. Ongoing support is available after launch for updates, maintenance, and periodic adjustments, if needed.
Give your work the website it deserves.
Make sure your work is understood and taken seriously online.